The New Fundraisers: Who organises charitable giving in...

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The New Fundraisers: Who organises...

The New Fundraisers: Who organises charitable giving in contemporary society?

Name: The New Fundraisers: Who organises charitable giving in contemporary society?
ISBN: 9781447325017

Beth Breeze

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Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

Год:

2017

Издательство:

Policy Press

Язык:

english

Страницы:

224

ISBN 10:

144732501X

ISBN 13:

9781447325017